Air Dice Group Appoints Erkki Nikunen as Partner and CBDO to Drive Growth Strategy

Written by By Aria "Athena" Hale Jun10,2024

A leading iGaming entity, Air Dice Group, has recruited industry veteran Erkki Nikunen to guide their ambitious growth strategy. Nikunen, bringing extensive expertise and a history of success, joins as a Partner and the Chief Business Development Officer (CBDO).

His notable background includes a fruitful eight-year tenure at Finnplay, where he occupied key executive positions such as Chief Commercial Officer and Chief Marketing Officer. Notably, during his time at Finnplay, Nikunen collaborated with Air Dice, gaining valuable knowledge of their offerings and operations. This familiarity makes his move to Air Dice a logical step in his professional journey.

“Air Dice possesses an outstanding reputation for providing premium products and services within the iGaming realm,” stated Nikunen. “Having previously partnered with them, I’ve directly observed their dedication to excellence, innovative technology, and ethical business practices. Joining their ranks was a straightforward choice.”

Nikunen’s proficiency extends beyond Finnplay. He also held a role at Paf, a Finnish gaming entity, and co-founded Fortuity Holdings, the organization responsible for the successful introduction of LuckyCasino.com, which was subsequently acquired by Glitnor.

ElkY, a seasoned expert boasting more than ten years in the business-to-business and business-to-consumer gaming industries, possesses a demonstrated history of success in management positions at Finnplay and Fortuity Holdings. His vast knowledge in business expansion, sales, and marketing makes him a key addition to Air Dice. Sami Mäkinen, Chief Executive Officer of Air Dice, conveyed certainty that ElkY’s designation as Partner and Chief Business Development Officer will be essential in propelling the company’s ambitious expansion objectives.

Written by

By Aria "Athena" Hale

Holding a Master's degree in Mathematical Game Theory and a Bachelor's in Economics, this versatile author has a deep appreciation for the strategic and economic dimensions of gambling and their role in shaping the behavior and outcomes of players and markets. They have expertise in auction theory, mechanism design, and behavioral economics, which they apply to the study of the strategic and economic aspects of gambling markets and the development of strategies to promote efficient and equitable gambling outcomes. Their articles and reviews provide readers with a game-theoretic and economic perspective on the casino industry and the strategies used to optimize the strategic and financial performance of gambling operations.

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *