A leading iGaming company, Soft2Bet, is delighted to announce Alex Collyer as their latest Director of Commercial Operations. Alex possesses a vast amount of expertise, having dedicated over two and a half decades to diverse sectors such as engineering, sales leadership, and business advisory roles.
He excels at optimizing procedures and demonstrates strategic thinking in sales, making him an ideal addition to Soft2Bet as they aim to broaden their business-to-business activities. His emphasis on effectiveness and delivering measurable outcomes is anticipated to cultivate a company ethos that flourishes on expansion and exceptional performance.
Soft2Bet is committed to disrupting the sector through ingenuity and calculated growth, all while upholding the strictest regulatory benchmarks. Their objective is to become a recognized brand in established regions like Europe and North America, while also making an impact in promising new markets such as South America. Alex’s management approach perfectly complements these ambitious development strategies.
“Joining Soft2Bet fills me with immense excitement,” Alex expressed. “They’ve cultivated an outstanding reputation within the iGaming realm for their progressive mindset and remarkable growth. I’m particularly drawn to their dedication to innovation, empowering their staff, and continuously challenging the limits of possibility. I’m eager to contribute to their ongoing achievements.”
Martin Collins, Soft2Bet’s Chief Business Development Officer, shared this enthusiasm, remarking, “Alex’s addition to our team is a significant victory for us. His impressive history in sales, client relations, and business development will be indispensable as we persist in our expansion.”
Were truly thrilled to grow our business-to-business and sales divisions in 2024 – we anticipate a remarkable year ahead!
Connect with Alex, Martin, and the Soft2Bet group at ICE London in 2024. Arrange a meeting beforehand, or simply stop by and greet us at stand S6-210!”