A prominent online betting platform, Betway, is heavily investing in South Africa’s latest cricket competition, the SA20, scheduled to commence in 2023. This is not Betway’s initial venture into the realm of cricket. As a component of the substantial Super Group, they have previously collaborated with Cricket South Africa and Cricket West Indies, demonstrating their commitment to the sport. They have even enlisted former English cricketer Kevin Pietersen as a brand representative, providing his expertise on their Betway Insider platform.
Betway recognizes immense promise in the SA20, aspiring to elevate it into a premier cricketing spectacle, potentially rivaling the fervor of the Indian Premier League. Their goal is to spark a passion for the game among a fresh cohort of enthusiasts and athletes.
Commencing on January 10th, 2023, the first-ever SA20 tournament will encompass 33 matches spread across six major South African cities: Pretoria, Johannesburg, Durban, Gqeberha (previously known as Port Elizabeth), Cape Town, and Paarl.
“We are immensely honored to be the title sponsor for the inaugural Betway SA20,” stated Anthony Werkman, Chief Executive Officer of Betway. “This collaboration solidifies our dedication to cricket and reinforces our standing as a frontrunner in the cricket wagering domain.”
As excitement mounts and fans globally eagerly await the tournament’s start, Betway views this sponsorship as a crucial element of their enduring investment in the future of cricket.
Half a dozen squads will battle for supremacy: the Durban Super Giants, the Johannesburg Super Kings, MI Cape Town, the Paarl Royals, the Pretoria Capitals, and the Sunrisers Eastern Cape.
Graeme Smith, an icon of South African cricket and the competition’s commissioner, expressed his enthusiasm about the collaboration with Betway, noting that their international reach and love for the game will assist the tournament in connecting with fresh supporters globally.