Cheltenham Festival: Bookmakers Face Losses After Day of Upsets

Written by By Aria "Athena" Hale Jun13,2024

Oddsmakers took a hit on the opening day of the Cheltenham Festival, particularly during the initial race. Sky Bet allegedly lost approximately £3 million ($3.9 million) when the 6/1 longshot Klassical Dream, conditioned by Willie Mullins, triumphed in the Supreme Novices’ Hurdle.

Sky Bet was featuring a Festival promotion offering patrons a “guaranteed return” wager of up to £20 on the first contest each day. If the customer’s selection lost, they would receive their stake (up to £20) back in cash.

William Hill also purportedly experienced a deficit, theirs totaling around £2.2 million, but on the festival’s third day. The heavily favored Paisley Park attracted substantial wagers, including a single bet costing William Hill £500,000. The seven-year-old ultimately secured victory in the Stayers’ Hurdle, an outcome that undoubtedly boosted numerous bettors’ balances but made a dent in the bookmakers’.

Although the complete extent of the bookies’ gains and setbacks remains unclear, it is probable that they incurred overall losses on the Festival’s Thursday, as favorites won three out of the five races. Nevertheless, longer-odds victors in the Gold Cup – Al Boum Photo at 12/1, second-place Annibale Fly at 22/1, and third-place finisher Bristol De Mai at 18/1 – likely enabled the bookies to recover some of their deficits.

Written by

By Aria "Athena" Hale

Holding a Master's degree in Mathematical Game Theory and a Bachelor's in Economics, this versatile author has a deep appreciation for the strategic and economic dimensions of gambling and their role in shaping the behavior and outcomes of players and markets. They have expertise in auction theory, mechanism design, and behavioral economics, which they apply to the study of the strategic and economic aspects of gambling markets and the development of strategies to promote efficient and equitable gambling outcomes. Their articles and reviews provide readers with a game-theoretic and economic perspective on the casino industry and the strategies used to optimize the strategic and financial performance of gambling operations.

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