GamyTech CEO Jonathan Swerdlow on Revolutionizing Real-Currency Competitive Gaming

Written by By Aria "Athena" Hale Jun13,2024

## A Rising Player Enters the Competitive Gaming Sphere

A recent conversation with Jonathan Swerdlow, the Chief Executive of GamyTech, provided insights into the swift rise of this real-currency competitive gaming hub.

**What is the core concept behind GamyTech?**

GamyTech is disrupting the status quo by empowering players to vie for actual cash prizes across a diverse range of mobile games. Imagine familiar favorites like Checkers and 2048, but with heightened stakes. By incorporating a real-money component, we’re amplifying the excitement and offering players a space to showcase their abilities and wager against one another in both established and innovative games. We achieve this by crafting our own games and seamlessly incorporating pre-existing ones into our ecosystem.

**Describe your path within the i-gaming landscape. What motivated you to create GamyTech?**

Prior to GamyTech, I helmed a gaming enterprise in the bustling metropolis of New York City. My relocation to Israel introduced me to the captivating realm of i-gaming. I was astounded by the cutting-edge technology and proficiency they possessed, particularly in monetizing gaming encounters. This ignited a desire within me to explore this industry further. As an early adopter of PokerStars, I dedicated countless hours to playing online poker and observing how real-life poker strategies translated into the digital domain. I recognized a chance to replicate this captivating model across a broader array of games. My enthusiasm for gaming, especially online poker, instilled in me the confidence to merge these elements into something genuinely distinctive.

Our entire focus revolves around digital platform promotion! We collaborate with associates and leverage various advertising platforms to spread awareness about our offerings. Enhancing app store visibility is another significant priority. When you look up backgammon in app stores globally, you’ll find our app consistently ranking high in numerous nations – frequently securing the top spot or at least within the top five.

And the feedback? It’s been phenomenal! Our user base is expanding by more than 100% monthly. Since our launch just over seven months ago, our games have surpassed half a million downloads, with millions of games being played on our platform. A truly enthusiastic community is emerging around our games, particularly our backgammon app. Players return daily, forging connections, engaging on social networks, and even sharing their experiences through blog entries. It’s remarkable to witness! We even have skilled players on our platform who are generating income from their passion. Some users are earning substantial monthly sums, transforming gaming into a feasible revenue source.

While renowned for our novel games, we also provide classic favorites like Snake and 2048.

Is prior knowledge truly that vital for drawing in fresh participants?

At the genesis of this concept, our aim was to unveil a novel approach to wagering on traditional and portable games – a method that would resonate with a wide audience. And what superior tactic than to leverage games universally recognized and adored? Hence, we commenced with timeless choices like Backgammon and immensely popular titles such as 2048. Now that our user base places their confidence in us and navigates our platform with ease, we are poised to embrace innovation and embark on crafting entirely new gaming experiences.

What lies ahead for GamyTech in the times to come?

Enthusiasm abounds for a game on the cusp of release, reminiscent of titles like Candy Crush and Bejeweled. And the pipeline remains robust – we are diligently developing a card game alongside a multitude of other endeavors. Our ambition is to ascend as a prominent force within the casual gaming realm. Furthermore, within the next six months, we intend to unveil multiplayer competitions boasting substantial prize offerings, akin to those witnessed on platforms like PokerStars and Party Poker.

What obstacles arise when penetrating the online gaming sector?

Truthfully, establishing any enterprise is inherently demanding, irrespective of the industry. However, the online gaming sphere presents a unique set of challenges. The marketing and design facets are captivating, surpassing other industries in their advancement. Nevertheless, the competition is relentless. Every competitor brings their A-game to their marketing endeavors, exhibiting a profound understanding of their craft.”

Establishing a presence in any industry is challenging, particularly for a small business competing with well-established competitors. It becomes even more daunting when contending with a decade or two of brand familiarity. One significant obstacle we encounter is devising innovative marketing strategies to capture people’s interest.

There’s a growing movement in mobile gaming towards skill-centric games, but is that the optimal direction for everyone? Games based on chance, like slot machines, will always retain their appeal, so I don’t believe a complete transformation is necessary. However, the social element is more crucial than ever before. Individuals desire to engage with friends, a trend evident even in activities like sports wagering. Traditionally, online games have been solitary pursuits, but the mobile realm revolves around connectivity. To maintain relevance, online games must evolve.

Regarding evolution, we are actively pursuing new financial backers! We are currently engaged in a $5 million fundraising round and have garnered significant attention from prominent industry entities, including both operators and providers, as well as venture capitalists. We aim to finalize this round by year-end, enabling us to expand our workforce, create novel games, and intensify our marketing endeavors. I am immensely proud to be associated with this company and firmly believe that we will make a tangible contribution to the future of online gaming. Expect to hear much more from us in the near future!

Written by

By Aria "Athena" Hale

Holding a Master's degree in Mathematical Game Theory and a Bachelor's in Economics, this versatile author has a deep appreciation for the strategic and economic dimensions of gambling and their role in shaping the behavior and outcomes of players and markets. They have expertise in auction theory, mechanism design, and behavioral economics, which they apply to the study of the strategic and economic aspects of gambling markets and the development of strategies to promote efficient and equitable gambling outcomes. Their articles and reviews provide readers with a game-theoretic and economic perspective on the casino industry and the strategies used to optimize the strategic and financial performance of gambling operations.

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