A major force in the digital lead generation arena, Catena Media, is venturing into the financial services industry by purchasing Beyondbits Media Limited. The Malta-based firm is being acquired for a substantial €9.25 million.
This calculated maneuver gives Catena Media control of Beyondbits’ valuable holdings: Aktiendepot.com and Qomparo.de, two platforms serving the financial comparison requirements of German speakers. The agreement includes an initial sum of €9.25 million, with a portion (€2.75 million) being paid through Catena Media stock.
However, there’s more. Based on the performance of these newly acquired assets over the coming year, Beyondbits could receive an extra payment of up to €500,000. A lucrative arrangement indeed!
This purchase represents a pivotal stride for Catena Media, enabling them to enter the profitable and expanding realm of financial services, particularly within the German-speaking DACH area (Germany, Austria, and Switzerland). Beyondbits, specializing in equipping traders with market analysis, data, and comparison resources, seamlessly complements Catena Media’s current portfolio.
Henrik Persson Ekdahl, Catena Media’s current CEO, views this as a logical evolution for the company, noting that they have been eyeing the financial sector for a while. He believes this acquisition will propel their expansion in this promising new market. It’s a mutually beneficial scenario, harnessing the strengths and capabilities of both entities for a bright future.