The gaming company, Bragg Gaming Group, recently secured a significant distribution agreement with 888 Holdings, a prominent player in the online gaming industry. Through this collaboration, Bragg’s games will be showcased on several of 888’s highly frequented platforms, including William Hill in the United Kingdom, Mr Green in Italy, Sweden, and Denmark, and 888casino in Italy.
This represents a substantial victory for Bragg, granting them access to a vast pool of players across multiple crucial European markets. Lara Falzon, Bragg’s Chief Executive Officer, expressed her enthusiasm, viewing this as a testament to the caliber and variety of Bragg’s gaming offerings. These offerings encompass titles from their own studios, such as Atomic Slot Lab and Indigo Magic, in addition to games from their Powered by Bragg partners.
This agreement serves as a clear indication of Bragg’s aspiration to establish itself as a premier content provider within the global iGaming market.
Ofir Gal-Mor, the head of content at 888 Holdings, lauded Bragg Gaming, emphasizing their renowned ability to create groundbreaking games of exceptional caliber. He further stated that the alliance, initiated in the early months of 2022, has proven to be a remarkable triumph. Both organizations are eager to broaden their cooperative efforts, aiming to deliver an even wider array of Bragg’s diverse offerings to users of both the William Hill and Mr Green platforms.
This recent advancement follows closely on the heels of Bragg Gaming’s prosperous debut in the Swiss market earlier this month with their Swiss4Win platform, a collaborative undertaking with Casino Lugano.
In separate developments, 888 revealed earlier this week that Per Widerström will assume the role of their new CEO.