B90 Holdings is solidifying its foothold in the Norwegian sector by purchasing Oddsen.nu, a leading sports wagering affiliate website. This calculated maneuver, unveiled by B90, entails assuming control of key resources, including web addresses, intellectual property, and the entirety of Oddsen.nu’s activities.
Oddsen.nu is a seasoned player in Norway, boasting more than twenty years of expertise in linking enterprises with partnership initiatives. The platform focuses on promoting sports betting deals and delivers a plethora of material, from athletic updates and tournament reporting to comprehensive evaluations and forecasts. It also features a lively community forum where members can participate in conversations, exchange knowledge, and gain access to valuable advice on prevailing odds.
To finance this purchase, B90 has effectively procured £1.24 million (roughly $1.66 million) through the distribution of 8,888,465 fresh common shares. This financing round witnessed involvement from both current and novel stakeholders, indicating robust faith in B90’s expansion plan.
Paul Duffen, Executive Head of B90, conveyed his excitement regarding the acquisition, remarking that it signifies a substantial stride in the company’s metamorphosis. He stressed that the fusion of this strategic purchase and successful capital raising has furnished B90 with a robust operational and fiscal framework for upcoming expansion.
Duffen further underscored that the inclusion of Oddsen.nu into B90’s digital portfolio not only enhances their affiliate marketing proficiencies but also unlocks promising new prospects within the Norwegian marketplace.
This action marks our significant entry into the thrilling Norwegian market. Sports betting is deeply ingrained in their culture, representing a well-established and profitable sector. We firmly believe this purchase is a pivotal moment, granting us autonomy with our proprietary software and authority over the most critical aspects of the operation. Our vision extends far beyond Norway, as we view this as a springboard to penetrate other promising markets.