An additional quintet of wagering platforms has pledged financial backing to the realm of British equestrian competition. 188BET, BetStars, McBookie, SeanieMac, and ApolloBet have all aligned themselves with the Authorized Betting Partner (ABP) initiative, joining existing collaborators such as Betfair and Bet365. The ABP program represents a voluntary compact wherein bookmakers allocate a segment of their earnings derived from British racing back into the sport’s infrastructure.
This occasion signifies a pivotal stride towards securing the longevity of British racing. The ABP program establishes a self-sustaining financial framework for the sport, superseding the former levy system. As a gesture of reciprocity for their contributions, ABP participants are bestowed with advantages such as the authorization to utilize the ABP emblem, sponsorship prospects, and access to insightful customer analytics.
Nick Rust, the Chief Executive Officer of the British Horseracing Authority (BHA), commended the newly inducted partners, underscoring the mutually advantageous synergy between wagering and racing. He accentuated the substantial worth that individuals who place bets on British racing provide to these enterprises, rendering this collaboration a triumph for all parties engaged.
Thrilled to collaborate with our ABP associates and empower them to capitalize on this chance to excel before British horse racing aficionados.