The Las Vegas Sands Corporation has made a financial contribution to StreamLayers, a company that creates video interaction operating systems (VEOS).
Sands has invested in StreamLayer’s video technology, which empowers clients, including athletic groups and leagues, to transform video content into engaging viewing experiences for their customers on their own platforms. This is achieved through personalized streaming, including wagering opportunities and real-time data, such as game statistics. “StreamLayer’s objective is to revolutionize the way we consume video, making it more captivating and appealing for viewers and more lucrative for rights holders and their media distribution partners,” stated John Ganshaw, CEO of StreamLayer. The details of the agreement were not revealed, but Ganshaw mentioned that the investment will support the advancement of VEOS.
“As the global streaming industry seeks solutions to captivate, retain, and monetize its audience in the face of escalating content costs, Sands’ strategic investment will empower us to expedite development efforts and capitalize on this expanding demand,” he stated. In April, Sands made a strategic investment in US Integrity, a sports betting integrity monitoring system.
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