RushBet, the wagering branch of Rush Street Interactive (RSI), has broadened its collaboration with La Liga, Spain’s premier football league, throughout South America.
This fresh agreement, which builds upon a prior partnership in Colombia, makes RushBet the exclusive betting partner for La Liga in the area. The deal will endure for three seasons and provides RushBet access to intellectual property rights for La Liga’s top two divisions. This encompasses the utilization of team names, logos, player images, and match logos.
As part of the arrangement, RushBet will also have the chance to work with former La Liga players and offer exclusive experiences to its patrons, such as encounters with former players.
RushBet will also receive merchandise, such as jerseys and footballs, to give away at special events, as well as access to special hospitality packages. Furthermore, RushBet will collaborate with La Liga on a series of social media campaigns.
“This new expanded agreement will bring La Liga closer to our supporters, sharing all the excitement and emotion that La Liga brings,” said Oscar Mayo, La Liga’s Executive Director.
For many years, we have been playing with zeal, and now we are eager to share the excitement of LaLiga with RushBet clients in Colombia and beyond, stated a representative for RSI Colombia.
ValentÃn Bernstein, Chief Executive Officer of RSI Colombia, added, “LaLiga is among the most favored leagues worldwide, and we are delighted to bring our cherished customers closer to this exhilarating league. We are dedicated to providing RushBet players with first-rate content and top-tier entertainment, and our collaboration with LaLiga assists us in accomplishing these objectives.”
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